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Arab Health 2008 review
Exhibition’s dramatic growth reflects region’s development
This year’s Arab Health exhibition, the region’s largest medical
show, was the scene of many product launches and business announcements.
Middle East Health reports on some of the key events that took
place during the show.
Arab Health, the region’s
largest medical exhibition, was
held in Dubai in January and
inaugurated by Sheikh
Mohammed bin Rashid Al
Maktoum, Prime Minister and
Vice President of the UAE and
Ruler of Dubai. More than
2,300 exhibitors representing
more than 65 countries showed
off a wide variety of products
ranging from innovative face
masks to revolutionary radiological
equipment and fully
equipped ambulances to state-of-the-art medical institutions.
Over the past five years the
exhibition has grown spectacularly,
reflecting the region’s fast
expanding healthcare developments
and is now so large that
every available space is taken
up by exhibitors, including that of the concourse at Dubai’s
expansive International
Exhibition Center.
It is an extremely busy event,
with an estimated 50,000 visitors
being introduced to new
products and discussing business.
Many medical companies
use the show to announce the
launch of new innovations or
partnerships. And most did
what they could to grab the
attention of visitors in this
highly competitive market.
Philips and Dubai Healthcare
City, for example, set up a
mobile health centre to offer
quick and easy health check-ups
in an effort to demonstrate just
how simple and quick a health
check can be.
The Arab Health Congress,
an increasingly important dimension of this impressive
show, held 18 conferences
covering a broad spectrum of
specialties important to the
region. The Congress attracted
an estimated 6,000 medical
professionals from across the
region who came to update
their knowledge and skills and
earn Continuing Medical
Education credits.
Siemens exhibits wireless
digital x-ray detector
Siemens had a wide range of
products on display covering
most sectors of the industry.
One of the most interesting
was the new wireless digital xray
detector – Ysio wi-D. It is
the first such device of its kind
and Siemens used Arab Health
to introduce it to the Middle
East market.
X-ray detectors are usually
integrated into the examination
table. The wireless Ysio,
however, can be removed from
the table and placed directly
underneath or next to the
patient. The patient can even
stand on the flat panel. By
being able to place the
detector in almost any position
this innovation is expected to
greatly increase x-ray examination
flexibility and simplify
challenging scans.
The Ysio wi-D offers hi-resolution,
fast imaging. The
detector matrix has more than
7 million pixels with a pixel
size of 144 micrometres.
Siemens says the system also
takes advantage of DiamondView
Plus – a post-processing application
that removes noise, adds
contrast and basically adds a
final polish to the image.
The company also points out
that the Ysio comes with
advanced radiation dose reduction features.
● Siemens’ Acuson S2000
premium ultrasound system
and their fit-in-the-pocket
portable handheld P10
ultrasound scanner, both on
show at Arab Health 2008,
are reviewed in the focus on
ultrasound on page 44.
● Siemens also exhibited their
new Artis zeego angiography
system. See Product News
page 70 for the review.
Philips shows innovative
Live 3D TEE

Among the many products Philips Healthcare had on
show at Arab Health 2008 was
the innovative Live 3D Transesophageal Echo-cardiogram
probe – Live 3D TEE.
Philips has transferred its
well established Live 3D Echo
to a TEE probe enabling cardiologists,
cardiac surgeons, anaesthesiologists, cardiac
interventionalists and echocardiographers
to view new
depths of data.
Philips says the Live 3D
TEE is the result of combining
and miniaturising two
cutting-edge technologies.
With the 3D power of
xMATRIX technology and
the exceptional image clarity
of PureWave crystal technology
in one transducer, new
views of cardiac structure,
pathology and function can be
appreciated for the first time.
These views provide additional
information for diagnoses,
treatment planning,
monitoring and assessing
during procedures and followup.
In addition, Live 3D TEE
imaging provides more
perspectives of the heart,
including the surgeon’s view –
a perspective of the mitral
valve from the left atrium as
well as from the left ventricle.
The 3D heart is displayed in
motion, in real time.
● Philips Medical also announced the first installation
in the region of its
Ambient Experience Cath
Lab at King Faisal Specialist
Hospital & Research Center
in Riyadh.
The Ambient Experience Cath Lab suite has been
designed to support medical staff
and soothe patients during the
medical examination process.
A spokesperson for KFSH said
the hospital plans to perform all
invasive cardiology adult and
paediatric procedures in the
Ambient Experience Cath Lab,
except the electrophysiology
cases for which KFSH has a dedicated
Cath Lab.
Carestream Health’s new
Directview DR 3500
Among the new products Carestream Health introduced
at Arab Health 2008 was the
improved Kodak Directview
CR (computed radiography)
platform to further enhance
image quality, improve technologist
efficiency and increase
ease of use. The company also
introduced two new singlecassette
CR systems – the
Kodak Directview Classic and
Elite CR Systems.
In digital radiography, Carestream Health introduced
the Kodak Directview DR
3500, the fourth new offering
in the Kodak Directview DR
Systems portfolio since 2005.
The company has enhanced
its Carestream PACS features
to include: new built-in
dynamic streaming capabilities
that make advanced functionality
readily available to authorised
users; a new workflow grid
technology that enhances
enterprise-wide access to
images and radiology reports,
and; enhancements to
embedded clinical applications
such as native 3-D, image
fusion, orthopaedic templating
and cardiac analysis.
The company also showed
off its fast expanding digital
mammography portfolio and
two new additions to its laser
imaging portfolio – the Kodak Dryview 6800 for high-speed,
high-resolution images for
general radiography and digital
mammography applications,
and the table top Kodak
Dryview 5800.
GE Healthcare marks 25
years of free upgrades
As in past years GE
Healthcare had an impressive
stand at Arab Health 2008
and exhibited a wide range of its latest products in radiology,
patient monitoring,
ultrasound and more.
Highlights included the
launch of the Definium 5000, a
floor-mounted, digital radiographic
(DR) system
providing state of the art image
quality, image processing and
user interface.
GE says the new
x-ray DR product is ideally
suited for radiology and orthopaedic clinics where
space is a premium. The
Definium 5000 incorporates
GE’s digital flat panel detector
technology, along with a Uarm
that can fit into smaller
rooms without the need of
ceiling support structures for xray
tube suspensions.
In MRI, GE Healthcare
introduced the new-generation
HDMR (High Definition
Magnetic Resonance) and
marked 25 years of its
Continuum technology nonobsolescence
programme – a
commitment to its installed
MR customers which includes a
combination of no charge and
cost-effective purchasable, software
and hardware upgrades.
The next generation HDMR
scanner – Signa HDxt – is
available in 1.5T and 3.0T
field strengths.
Dräger offers anaesthesia
solution for MRI suite
Dräger Medical exhibited their
new Fabius MRI, the latest
generation of anesthesia solutions
for magnetic resonance
diagnostics. Dräger says the
system is also suitable for other
applications involving magnetic
fields such as a cardiac
catheterisation laboratory or
proton therapy.
The functionality
is guaranteed for use on MRI systems of 1.5T and 3T.
The uniform operating concept
of Dräger anesthesia devices has
also been built into the MRI anesthesia
workstation.
The electrical ventilator
allows controlled compliance
compensation guaranteeing
the necessary flow especially
for low tidal volumes.
Since
longer ventilation tubes are
often used in the MR environment,
an electrical ventilator
is particularly advantageous.
The Fabius MRI has an automatic
acoustic distance
detector to check maximum
proximity to an MR system.
The Fabius plus with the
Dräger E-Vent piston ventilator,
means driving gas is no longer
required, offering potential
savings from reduced consumption
of medical gases. In addition,
the user also has the option to
work without nitrous oxide.

News from the expo
SGH signs MoU with GE
The Saudi German Hospitals
(SGH) Group and GE
Healthcare signed an MoU on
the sidelines of Arab Health
2008, which will see GE provide
diagnostic imaging equipment
for not-for-profit hospitals in
the Middle East and Africa
region.
SGH plans to build a
series of 5,000 sq metre, 50-bed
hospitals for the underserved in
remote areas of Africa and the
Middle East.
Middle East Health (MEH)
published an exclusive interview
with Sobhi Batterjee, the CEO of
SGH Group about his plan to
build these “hospitals for the
poor”.
The interview, published
in the January 2008 issue of MEH
is available online –
www.middleeasthealthmag.com/jan2008/feature12.htm
Attending the signing were representatives
from GE Healthcare, the International Finance
Corporation, the Islamic Development Bank and SGH. Mohammad Yunus, the founder of
Bangladesh’s Grameen Bank, renowned for its
successful micro loan strategy, also attended.
At the signing, Batterjee said this was an
“historic moment which brings together brands
and professionalism, and knowledge and experience
to help alleviate poverty”.
SGH will design, construct, equip, operate, and
co-finance these hospitals.
GE will donate x-ray
machines, ECG monitors, and ultrasound devices.
Richard di Benedetto, president and CEO, GE
Healthcare, Eastern & African Growth Markets
said GE Healthcare’s core focus is ‘Early Health’
or preventive medicine. He said: “We are
bridging the gap [in the provision of early health
to the underserved] with this partnership.”
Benedetto explained that GE Healthcare has
the technology to screen for diseases.
“With this
we can prevent disease. The quality of life will
improve and the cost of healthcare will go down.”
Siemens wins $5m Bahrain contract
Siemens Healthcare announced an AED18
million (BHD1.85 million) (US$5 million)
contract with Bahrain Defence Force Hospital at Arab Health 2008.
The contract
includes
a range of state-of-the-art radiology products
including MRI and digital radiography
systems; digital mammography and
ultrasound; as well as mobile digital x-ray
systems. In addition, Siemens Healthcare
will offer a 10 year maintenance contract
as part of the deal.
Siemens also announced the completion
of a AED22 million (US$6 million)
contract to install the Somatom
Definition dual source CT system for the
NMC Specialty Hospitals in Dubai and Al
Ain.
Regional research grants awarded

The Dubai Harvard Foundation for
Medical Research (DHFMR), an entity in
the recently launched Mohammed Bin
Rashid Al Maktoum Academic Medical
Center at Dubai Healthcare City
announced its first research grants.
DHFMR awarded annual grants of
US$350,000 each for two research teams
under its Collaborative Research
Programme. In addition, the DHFMR also
launched two Research Fellowship Awards
to post-doctoral researchers from the
Middle East region.
Co-investigators for the first research
grant are Dr Rose-Mary N. Boustany, chair
of the Abu-Haidar Neuroscience Research
Institute, American University of Beirut
Medical Center, Lebanon, and Dr Susan
Cotman, assistant professor, Harvard
Medical School, and member of the
Center for Human Genetic Research at
Massachusetts General Hospital, Boston,
USA. Their project titled
“Galactosylceramide as Potential
Treatment for Juvenile Neuronal Ceroid
Lipofuscinosis (JNCL) – Batten Disease” will receive multiyear grants.
Recipients of the two Research
Fellowship Awards are Dr Faiqa Imtiaz
Ahmad of the Arabian Diagnostics
Laboratory at KFSHRC, Riyadh, Kingdom
of Saudi Arabia, and Dr Hasan H. Otu of
the Yeditepe University Department of
Genetics and Bioengineering, Istanbul,
Turkey. Dr Ahmad will investigate the
genetic causes of hereditary hearing loss
and deafness, while Dr Otu will investigate
management and analysis of functional
genomic and proteomics data. Selected for
their “remarkable commitment to science
and outstanding track record,” both will
continue research within the Middle East
region after completing the programmes at
the Harvard community.
The second research grants include
principal investigators such as Dr
Christopher A. Walsh, professor of
Neurology & Pediatrics, Harvard Medical
School, and chief, Division of Genetics,
Children’s Hospital, Boston, USA; Dr Bassam Ali, associate professor of
Molecular & Genetic Medicine, and Dr
Lihadh Al-Gazali, professor in Clinical
Genetics, Deptartment of Paediatrics,
both at the Faculty of Medicine, United
Arab Emirates University; and Dr Brian
Meyer, chairman, Department of
Genetics, King Faisal Specialist Hospital
& Research Centre (KFSHRC) Riyadh,
Kingdom of Saudi Arabia. Their project
titled “Identification of Genes for Human
Cognition” will be funded for five years.
Effective from January 2008, the grants
will enable recipients to build on established
collaborations between research
laboratories at Harvard Medical School
and Middle East-based counterparts with
the goal of ultimately forming independent regional research institutions.
The two Research Fellowship
Awards have been granted to
post-doctoral researchers from
the Middle East region currently
in the early stages of their
research career. Recipients will
work for up to three years under
the guidance and mentorship of
Harvard Medical School faculty.
Cleveland Clinic Abu Dhabi
breaks ground
The ground breaking ceremony for
Cleveland Clinic Abu Dhabi
(CCAD) was held on the sidelines
of Arab health 2008.
The 360-bed
(scalable to 490), multi-specialty
facility located on Al Sowa Island,
Abu Dhabi, is expected to open its
doors in 2011.
Cleveland Clinic Abu Dhabi
is one of a number of initiatives
led by Mubadala Healthcare, the
division of Mubadala dedicated
to investment in strategic,
private healthcare infrastructure
developments in Abu Dhabi.
Like Cleveland Clinic in the
United States, CCAD will be a
physician-led medical facility
served by US-trained and
board-certified physicians.
The
facility will offer advanced
tertiary/quaternary medical
services through a range of
specialties and subspecialties.
American Hospital Dubai
chooses Lawson software
US-based Lawson software
announced that is has struck a
deal with American Hospital
Dubai (AHD) to supply and
implement the Lawson S3
Human Capital Management,
Enterprise Financial Management,
Supply Chain Management and
Business Intelligence software
applications.
Jasper Kateli, chief financial
officer, American Hospital
Dubai, said: “The Lawson
system will help us compete
with other providers in the
region by helping us quickly
and more efficiently respond to
inquiries from our patients and
insurers. The Lawson system is
designed to help make it easier
to extend our business system
as our medical campus grows.”
Tawam hospital launches
mobile breast screening unit
Al Ain-based Tawam Hospital,
in affiliation with Johns Hopkins Medicine, announced
at Arab Health 2008 the
launch of the first mobile
mammography screening unit
of its kind in the UAE.
The all-female operated
mobile mammography vehicle
is totally self-contained and
fitted with high-end, cutting
edge digital technology. Images
can be transmitted to Tawam
hospital for instant diagnosis.
If lesions are suspected, further
analysis can be carried out and
a decision on whether treatment
is required can be made
within hours. Should treatment
be necessary, Tawam has
a complete support team at
their dedicated state-of-the-art
Breast Care Center.
“While breast screening
could be provided in the large
hospital-based centres such as
Tawam, it is important to reach
out to the remainder of the
female population.
Developing
a mobile screening programme
to provide screening mammograms
and breast health education
to rural women in their
own communities is the ideal
solution,” said Michael E.
Heindel, CEO of Tawam
Hospital.
Initially the pilot project will
operate in the emirate of Abu
Dhabi, with plans to expand the programme to include six or
more units. With the new
mobile service Tawam is aiming
to screen up to 20 patients per
day, a significant increase on
those who actually visit traditional
hospital centres.
● It was also
announced at Arab Health
that Tawam Hospital will
become a regional reference
site for Philips Healthcare,
following the hospital’s implementation
of Philips’
Intellivue Clinical Information
Portfolio Clinical Information
System. The system, one of the
most advanced patient data
management systems in the
world, collects data from life
support equipment and stores
it online, providing clinical
staff with instant access to the
information from anywhere in
the hospital.
Said Abuhasna, chairman of
the Department of Critical
Care Medicine at Tawam
Hospital, said: “It has had a
significantly positive impact
on the way we evaluate and
treat patients, and we are
proud that our hospital will
become a showcase for delivering
the best quality of patient
care.”
Date
of upload: 3rd April 2008
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