Your health data
in the Cloud
The Jan-Feb 2011 bumper issue of Middle East
Health was well received by visitors to Arab
Health in Dubai in January, with several of
them commenting that the large issue was
symbolic of a turn in the economic tide in the
region. The strong advertising support we
received was clearly indicative of this, and
reflects the renewed interest of the global
industry in the Middle East healthcare market,
still considered one of the key growth areas of
As expected, Arab Health was jammed with
exhibitors and visitors, with every available space in the expanded Dubai
International Exhibition Center being utilised. We met a large number of
exhibitors, far too many to cover in one issue, but two standouts were
Microsoft and Philips. Microsoft is introducing to the region a completely
new take on healthcare IT which aims to put control of an individual’s
health data in the hands of that individual by putting it in the ‘cloud’. It
will transform patient care in many ways, and you can learn more about
this on page 52. Philips met with Middle East Health to talk about their
new PET-MR scanner and was keen to point out that it is the first to
receive the European CE mark, with FDA certification pending. The new
scanner is featured on page 54.
Once Arab Health was over and visitors departed, it was almost back
to normal – but the reality is that these days even ‘normal’ is fast-paced.
The number of other important regional conferences, both general and specialised, has accelerated in recent years as healthcare spend has
grown. This growth shows no sign of abating, but it brings its own problems.
For example, in this issue there’s a thought-provoking feature
article by Dr Abrar Khan, a regular contributor, who writes about
healthcare reform in the region and what’s needed to make it happen.
Also of note are regional reports from Syria and Gaza, highlighting
the hardships healthcare practitioners face working in those difficult
environments. See page 28.
And, in a lighter vein, Dr Waqar Habib Ahmed provides a Top 10
list of advice for medical sales representatives on how not to go about
As in each issue, you’ll find pages of medical news from the region, the
world and the world of medical research.
I trust that you both enjoy and are enlightened by the various features.